Philip Missler (Pinterest) - Tapping into where your audience needs you

Brands face the challenge of capturing the inside scoop with their
marketing activities. In times when there is no such thing as a
mainstream and narratives, trends and hypes change on a daily
basis, brands have to develop sensors to find these currents and
react immediately with their communication. But how is this
possible? How can brands see what is coming tomorrow? Pinterest as
a platform has found a way to anticipate the zeitgeist for many
target groups. Pinterest Predict^s insights are a strategic way for
brands to tap into the top themes and ideas that Pinterest users
are starting to look for, that are not-yet-trending and that will
become the next-big-thing tomorrow. Pinterest can predict where
people need your brand next. Brands around the world are using
Pinterest insights to shape their content and their campaigns to
reach consumers looking to turn inspiration into action. During the
podcast, Philip Missler, Head of Europe at Pinterest will provide
insights about how Pinterest Predicts is constructed and how brands
can leverage this to look into the future of where to meet their
audience.