The SEO Mad Scientist

 In this episode, we dive into our latest SEO experiment testing the power of Google Stacks and Cloud Stacks to enhance local SEO rankings. For a month, we optimized a series of interlinked Google and cloud-hosted properties, all designed to boost visibility for a towing company in Tallahassee. From Google Drive, Docs, and Maps to cloud platforms like AWS and Firebase, we crafted a web of connections aimed at reinforcing location and service-specific keywords. We’ll unpack the strategy, the setup, and the results—especially how these stacks impacted long-tail keywords and local search visibility. Tune in to discover how stacking can level up local rankings and help dominate niche markets!

Read the Full Test: https://web20ranker.com/seo-test/how-strong-is-the-impact-of-citations-and-signals-in-map-rankings/ Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ ️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed... Custom Signals: https://web20ranker.com/custom-link-building/ Welcome to the SEO Mad Scientist podcast, where we dive deep into testing SEO theories so you don't have to! In this episode, Mike dives into our latest test to uncover "How effective is landing page optimization for your GBP listings?" Discover how we set up our test website, analyze GeoGrid data, and see the impact of on-page optimization on local SEO rankings. Mike also explores the role of AI-generated content, the correlation between brand terms and rankings, and the influence of small business-related keywords. 00:00 Introduction and Lack of Major Updates 01:28 The Importance of Single Variable Tests 03:18 The Impact of On-Page and Listing Optimization 06:03 The Value of Proper Optimization and Branding for Listings 08:21 The Effectiveness of Custom Signals 11:06 The Changing Landscape of SEO

Highlights From Episode 10 - The SEO Mad Scientist: The episode explores the impact of AI-generated content on Google Business Profile (GBP) rankings, highlighting a test where AI-created landing page content significantly influenced local SEO performance. A detailed analysis reveals the role of competitor parity and domain changes in SEO strategies, showing how these factors affect rankings and the importance of content structure and headings. The findings emphasize actionable insights and tips, including optimizing content beyond competitor metrics, understanding the importance of organic and local SEO alignment, and the impact of on-page updates on search engine visibility. Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/ Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ ️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed: On-page SEO: https://web20ranker.com/perfect-on-page-seo/ SEO Discussion: Mike Milas 0:00 Test introduction  01:00 Impact of AI-generated content tests 02:20 Effects of keyword-targeted content  03:40 Increasing competitor parity metrics 04:42 Heading changes on SEO rankings 06:58 Ranking impact of changing the domain 10:45 Organic rankings impact on local rankings 14:07 Considerations for Competitor Parity

Highlights From Episode 9 - The SEO Mad Scientist: Mike explained how the team structured the test website and GBP listings to measure the impact of landing page optimization. He discussed the crucial role of AI-generated content and semantic optimization in enhancing content relevance and search results. Mike emphasized the unexpected yet substantial impact of small business-related keywords and brand terms on website rankings and local SEO performance. Read the full GBP Landing Page Onsite Test here: https://web20ranker.com/seo-test/google-business-profile-website-url-impacts/ Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/ ️ Tools We Used in Testing: Local Viking: https://localviking.com/ SERPResults: https://serpresults.com/ Products Discussed: On-page SEO: https://web20ranker.com/perfect-on-page-seo/ SEO Discussion: Mike Milas 0:00 Introduction 02:25 Initial test site setup 03:37 Local impact of on-page optimization  05:36 Performance after 1st major content update 09:28 Integration of semantic triples to enhance content relevance 11:35 Correlation with brand terms 15:31 Ranking effects of H2 and H3 usage 17:10 Keyword performance over time