Track Success Using Evidence-Based Management

In this episode of transform together, Johannes Schartau talks to
Simon Flossmann about Evidence-Based Management, Scrum.org’s
framework for connecting goals, measures, experiments, and actual
value delivered. Many organizations are very good at producing
output: more features, more projects, more initiatives, more
meetings. But how do they know whether any of this actually creates
value? Simon explains how EBM can help teams and organizations move
beyond “we shipped it” and toward better conversations about
customer outcomes, product value, learning, and decision-making.
Together, Johannes and Simon explore what “evidence” means in the
messy reality of product development, how EBM relates to Scrum,
Product Goals and Sprint Reviews, and why measuring value can
become deeply uncomfortable. They also talk about the difference
between being busy and creating impact, why leadership often
prefers opinions over evidence, and how teams can start small
without turning EBM into another framework rollout. The
conversation touches on current value, unrealized value, customer
behavior, confidence in assumptions, outcome-oriented Product
Goals, organizational change, AI transformations, and the awkward
but necessary moment when evidence shows that something simply is
not working. As always, the episode is both practical and
reflective: less about installing a new method, and more about
asking better questions. How do we know whether our product
delivers value? What would change our mind? And what can we learn
before we spend even more time building the wrong thing?