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Brand Inclusion: Why Diversity matters for Business and Society

Brand Inclusion: Why Diversity matters for Business and Society

Fritz for Future vor 5 Monaten

11.03.2026

0:00

21:28

Brand inclusion is becoming an increasingly important topic for
companies that want to stay authentic in a diverse and rapidly
changing world. But what does it actually mean for a brand to be
inclusive? And why does it matter not only for business success,
but also for society as a whole? In this episode of Fritz for
Future, we explore how brands can better reflect the diversity of
the people they serve and why brand inclusion is more than just a
trend. In this episode, Janine talks with Agnès Thée, Corporate
Vice President Global Sustainability at Henkel Consumer Brands,
about brand inclusion, what it means in practice, and why it is
becoming a key driver for both business success and societal
impact. Drawing on more than 30 years of experience in Henkel’s
Consumer Brands organization, Agnès shares how Henkel approaches
inclusive brand building, what opportunities and challenges come
with embedding inclusion into brand strategies, and which
developments could shape the future of brand inclusion.