Exploring the rise of Indian Sports Tech with Nandan Kamath #231

Welcome back to the Sports Tech Allstars Podcast this 2025! Hope
you’ve all had a great start to the year. 





Starting this year with focus on the Indian ecosystem in build up
to the Indian Sports Biz & Tech Report. To kick off the
series, we present: Nandan Kamath, Co-Founder at Sports and
Society Accelerator.





In this episode we discuss the rapid growth of the Indian Sports
Tech market, the evolving cultural perceptions of sports careers,
and the importance of physical activity in the population. Nandan
shares insights from his report on the state of physical activity
in India, highlighting significant gaps and opportunities for
improvement. The conversation also delves into the role of
technology in bridging gaps in sports, the challenges faced by
startups in the sports tech space, and the future outlook for
Indian sports, especially in light of potential Olympic hosting.
Nandan reflects on his personal journey in sports and the
importance of fostering a sports culture in India.





Takeaways


- Indian SportsTech is rapidly growing and diversifying.


- Cultural shifts are changing perceptions of sports careers.


- Physical activity levels in India are alarmingly low.


- Sports can drive socio-economic change in the population.


- Technology has the potential to bridge gaps in sports.


- Awareness of health and fitness is increasing among youth.


- Government and private sectors must collaborate for sports
development.


- Startups face challenges in finding product-market fit in
sports tech.


- Perceived value of sports experiences influences consumer
behavior.


- The future of Indian sports looks promising with upcoming
events. 





To learn more, visit: https://sports-society.org/





Get in touch with Nandan Kamath at:
https://www.linkedin.com/in/nandankamath/





Grab your latest copy of Boundary Lab right here:
https://www.amazon.in/Boundary-Lab-Inside-Global-Experiment/dp/0670097950





Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of
Data & Insights about SportsTech startups and the surrounding
ecosystem.





Download the 2024 Global Sports tech VC Report here:
sportstechx.com/reports/gstvcr24





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Chapters


00:00 Introduction to Indian SportsTech Ecosystem


01:44 Evolution of Sports in India


04:57 Cultural Shifts and Career Opportunities in Sports


08:28 Key Findings on Physical Activity in India


10:23 Role of Sports Policy in Economic Growth


14:36 Technological Innovations in Sports


17:55 Opportunities in Sports Tech


20:45 Challenges for Startups in Sports Tech


24:41 Fan Engagement and Perceived Value


27:43 Future Outlook for Indian Sports