1080 Motion's Vision for the Indian Sports Market #234

Continuing focus on the Indian ecosystem in build up to the
Indian Sports Biz & Tech Report, we present: Per Nohlert, CEO
of 1080 Motion





In this conversation, Per discusses his journey and vision for
the company, focusing on the innovative technology behind their
products and the potential of the Indian sports market. He shares
insights from his recent trip to India, highlighting the growing
interest in sports technology and the willingness to invest in
high-quality training equipment. Per also addresses challenges in
the market, including price sensitivity and the need for
education around their products. Looking ahead, he emphasizes the
company's growth strategy and commitment to understanding
customer needs in various regions.





Takeaways:


- Per Nohlert emphasizes the importance of understanding the
Indian market.


- 1080 Motion's technology disrupts traditional resistance
training methods.


- The company is focused on expanding into new sports and
markets.


- Per's recent trip to India revealed a strong interest in sports
tech.


- There is a growing willingness to invest in high-quality
training equipment.


- Price sensitivity in India was less of a concern than expected.


- 1080 Motion aims to increase local production to reduce costs.


- The company is committed to education and customer engagement.


- Per highlights the importance of face-to-face interactions with
customers.


- The future looks promising for 1080 Motion in India and beyond.





To learn more, visit:1080motion.com





Get in touch with Per Nohlert
at:www.linkedin.com/in/per-nohlert/?originalSubdomain=se





Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of
Data & Insights about SportsTech startups and the surrounding
ecosystem.





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Chapters


00:00 Introduction to 1080 Motion


06:37 Exploring the Indian Market Potential


12:39 Price Sensitivity and Market Dynamics in India


19:05 Future Plans for 1080 Motion in India and Beyond