Expert Insights from the Indian Sports Industry #236

Closing out the Indian series for the Indian Sports Biz &
Tech Report, we present: Unmish Parthasarathi, Founder &
Executive Director at Picture Board Partners (Singapore). 





In this episode of the Sports Tech All Stars Podcast, they
discuss the evolution of media rights, the unique characteristics
of the Indian sports market, emerging opportunities beyond
cricket, and the impact of technology and innovation on sports
participation. The conversation also touches on the future of
sports in India leading up to the 2036 Olympics, highlighting the
potential for growth and development in various sports sectors.





Takeaways


- Unmish Parthasarathi has extensive experience in the sports
industry, working at the intersection of content, technology, and
finance.


- The media rights landscape has changed significantly, with
increased demand and supply fragmentation.


- India's sports culture is dominated by cricket, but there are
emerging opportunities in other sports.


- The IPL has had a profound impact on Indian sports, both
positively and negatively.


- Technology and innovation are crucial for the future of sports
participation in India.


- The audience in India is young, connected, and multilingual,
presenting unique opportunities.


- The economics of sports media are shifting towards streaming
and digital platforms.


- Fandom in sports is characterized by loyalty and engagement,
which differs from other entertainment genres.


- The upcoming 2036 Olympics in India presents a significant
opportunity for growth in sports.


- There is a growing momentum in the Indian sports market, driven
by various factors including technology and youth engagement.





To learn more, visit: http://www.pictureboard.asia





Get in touch with Unmish Parthasarathi at:
https://www.linkedin.com/in/unmish/





Hosted by ⁠Rohn Malhotra⁠ from
⁠SportsTechX⁠ - Leading source of Data &
Insights about SportsTech startups and the surrounding ecosystem.





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Chapters


00:00 Introduction


02:41 Unmish Parthasarathi's Background and Expertise


05:27 Evolving Media Rights Landscape


08:43 Comparative Analysis of Global Sports Markets


11:28 Unique Indian Sports Audience


13:55 Emerging Sports and Opportunities in India


16:57 Role of Technology and Innovation in Sports


19:51 The Future of Indian Sports


22:24 Conclusion