Innovating Sports Broadcasting in India with JioStar’s STARLAB #242

In lieu of the Global Sports Tech Ecosystem Report 2025, the
Sports Tech Allstars Podcast presents Prashant Khanna, 





We discuss the evolving landscape of sports broadcasting in
India. Exploring  the innovative initiatives at Star Labs,
including AI-driven features and robotics, and the challenges
faced in implementing these technologies. The conversation
highlights the growing sports ecosystem in India, the importance
of collaboration, and the future of sports technology.





Takeaways


- Jiostar is a major player in the sports tech market in India.


- Star Labs focuses on innovation in sports broadcasting.


- AI and robotics are transforming sports coverage.


- Collaboration with startups is key to innovation.


- The sports ecosystem in India is rapidly evolving.


- Innovation often starts at the tier 2 and tier 3 levels.


- Jiostar covers over 300 days of live sports annually.


- The organization has a strong culture of risk-taking and
innovation.


- AI translation enhances viewer engagement.


- The future of sports technology is promising with ongoing
developments.





To learn more, visit:
https://starlab.startv.com/home.html





Get in touch with Prashant Khanna at:
https://www.linkedin.com/in/khannaprashant





Hosted by ⁠Rohn Malhotra⁠ from
⁠SportsTechX⁠ - Leading source of Data &
Insights about SportsTech startups and the surrounding ecosystem.





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Download the latest Global Sports Tech Ecosystem Report 2025:
https://sportstechx.com/reports/gster25/ 





Chapters


00:00 Introduction


01:03 Meet Prashant Khanna from JIostar


04:06 Exploring Star Labs and Its Innovations


07:47 Innovative Technologies in Sports Broadcasting


10:49 The Role of Star Labs in Sports Innovation


13:58 Challenges in Scaling Innovations


19:56 Balancing Innovation and Market Readiness


23:29 The Growing Sports Ecosystem in India


27:37 Collaboration and Knowledge Sharing in Sports


31:21 Future Innovations at Jiostar


32:35 Memorable Sporting Moments