Sports Media Rights, AI, and Digital Transformation with CEO of Fox Sports, Eric Shanks #245

We are back after our summer hiatus and one where we have been
extremely busy. There are quite a few updates to share with you
from Team SportsTechX.





All of that will be done in due course but for now let’s focus on
this podcast and especially our recent visit to Riyadh where we
were back for the New Global Sports Conference, NGSC.





Last year on the pod, we had 




Andrew Chen from A16Z (Link)




Ralf Reichert who is the mastermind of the eSports World Cup
(Link)




Mike Milanov, head of Qiddiya Gaming (Link)







And this year, it's no less.





In this episode, The Sports Tech Allstars presents one of the
most influential sports media executives in the world: Eric
Shanks, CEO of Fox Sports.





As CEO, Eric oversees all of Fox Sports' properties. He was named
CEO in 2010 at the age of 38 and is believed to be the youngest
executive to lead a broadcast network sports division. A 20 times
Sports Emmy Award winner and a holder of 11 US patents. Eric was
named the Sports Business Journal's 2023 Sports Executive of the
Year and is in the 40 under 40 Hall of Fame.





We discuss the evolving landscape of sports broadcasting,
focusing on the recent ESPN-NFL deal, the growing influence of
Saudi Arabia in sports media, and the challenges faced by smaller
leagues. It highlights the importance of innovative broadcasting
strategies, the rise of creator-led content, and the role of
local media in community engagement. The discussion also touches
on memorable moments in sports history and the future of sports
media, emphasizing the integration of technology and AI.





Takeaways




The ESPN-NFL deal marks a significant shift in sports
broadcasting.




Saudi Arabia is positioning itself as a major player in the
global sports media landscape.




Smaller leagues may struggle to compete with tier one
properties in the current market.




The rise of new entrants in the sports marketplace can
benefit mid-tier sports.




Innovative broadcasting strategies are essential for engaging
new audiences.




The future of sports media will heavily involve technology
and AI.




Creator-led content is becoming increasingly important in
sports broadcasting.




Local media plays a crucial role in community engagement
through sports.




The balance between traditional broadcasting and new media
platforms is evolving.




Memorable sporting moments can unite communities and create
lasting impacts.







To learn more, visit : FOXSports.com 





Check out the New Global Sports Conference Here:
https://newglobalsportconference.com/ 





Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of
Investment and Innovation insights in sports. 





Sign Up for the Sports Tech Weekly Newsletter for more news,
features & insights on Sports Tech:
https://newsletter.sportstechx.com/





Download the latest Industry Reports here:
https://sportstechx.com/reports





Chapters


00:00 ESPN-NFL Deal


02:25 Saudi Arabia's Influence in Sports Media


05:55 Global Sports Media Landscape


08:26 Media Rights to Live Events


09:37 Sports Broadcasting


10:41 AI and Innovation in Sports Media


11:36 Creator-Led Broadcasting


12:58 New Content Models


14:20 Alternative Viewing Experiences


15:29 Memorable Moments in Sports History