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Juan Tejeda on Purpose, AI, and the Discipline of Top Consulting Firms

Juan Tejeda on Purpose, AI, and the Discipline of Top Consulting Firms

BRANDIDOS vor 8 Monaten

0:00

50:52

In this episode of BRANDIDOS – The Voice of the Brand Makers, I’m
joined by Juan Tejeda (ex VCG Digital Ventures, McKinsey &
Company, BCG) — a builder of brands, ventures and leadership
communities.

We talk about how branding has shifted from “one message to many”
into a world with no mainstream, where people buy (or cancel)
brands based on values, trust, and experience — and how that
changes strategy, design, and leadership.

We also dive into Juan’s new project Leadership Club: a learning
hub for product leaders with a unique discussion format where
anyone can step into the panel — turning passive listening into
real conversation.

If this conversation sparked something in you: subscribe, share
it with a friend, and drop a comment — What do you BURN
for?

Key Topics

Why “mainstream” is gone — and what brands must do now

Cancel culture, transparency & switching costs near
zero

Why design is a language (and everyone is a critic)

What top consultancies do extremely well in branding

Leadership Club: building belonging + safe spaces for
leaders

AI impact: what happens when jobs are already being
replaced

Chapters

00:40 Intro & who Juan is

01:37 Origins: identity, family, moving countries

05:05 Curiosity, experimentation & finding design

07:08 How branding changed (no mainstream)

12:09 Values, trust, switching fast & transparency

16:40 What McKinsey/BCG teach about brand discipline

22:59 “What do you BURN for?”

27:56 Leadership Club: strategy, positioning & what it is
NOT

35:17 The “open panel” discussion format

41:11 Segments, privacy & safe spaces

47:55 Translating physical experience into a digital
product

49:14 Juan’s next LinkedIn post: AI replacing jobs

50:02 Closing

Guest

Juan Tejeda – Founder of Leadership Club, brand & product
leader, ex McKinsey/BCG/VCG Digital Ventures.

https://www.linkedin.com/in/juanteje/

Host

Hans Albu Sanmiguel – SANMIGUEL strategy design | BURN
Position

https://www.linkedin.com/in/hans-sanmiguel/

#brandidos #branding #leadership #design #strategy