Product-Led SEO in the Age of AI Search with Pedro Dias | Ep.230

In this english episode of the SEOPRESSO
Podcast, Björn Darko speaks with Pedro Dias about the
role of Product-Led SEO today—especially in the context of AI and
AI Search. Pedro shares insights from his time working on
Google’s quality evaluation team and discusses both the
challenges and opportunities AI brings to the SEO industry. He
emphasizes the growing importance of Product SEO and explains how
companies need to adapt their strategies to succeed in a rapidly
evolving digital landscape.


Key Takeaways




The SEO industry is undergoing significant change, driven
largely by AI.




Google has long been using AI methods for quality evaluation.




E-E-A-T should be viewed as a broader, more holistic concept.




Product SEO is critical for long-term success.




Consistency in SEO strategy is essential.




Personas play a crucial role in AI-driven search.




AI is reshaping how we think about search optimization.




Data analysis is key to making informed decisions.




AI is a tool—not a replacement for human expertise.


Experience remains an indispensable factor in SEO.






Chapters


00:00 Introduction to the World of SEO02:54 Experience in
Google’s Quality Evaluation Team13:32 Product SEO and Why It
Matters23:07 The Role of AI in Search Optimization26:05 Data
Analysis and Conversion Optimization28:04 Personas and AI
Search30:56 Sentiment Analysis and Brand Perception31:29 Granular
Data Analysis and Gap Analysis34:34 Integrating AI into SEO
Strategies37:18 Topic-Centered Content Strategies41:27
Consistency in Content Planning46:52 Data Analysis and AI Tools
in SEO