Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures

Joel Strömberg is Partner and Deputy CEO of the Swedish corporate
fashion brand Berkeley. While usually leading operations from
Gothenburg, he’s currently on a business trip in New York – right
in the heart of one of the world’s most influential fashion and
branding capitals. In this episode of Branded Wor(l)ds, we
explore the global transformation of corporate fashion, the
cultural dynamics behind branded apparel, and why what we wear at
work says more about our brand than ever before.