Podcaster
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07.12.2025
1 Minute
BRANDED WOR(L)DS and Why It Matters join forces for a special
transatlantic episode exploring MERCH 2030, the bold new industry
blueprint by Steven Baumgaertner. Together with Jeff Solomon and
Rod Brown, he unpacks the forces transforming branded merchandise
— from evolving supply chains and sustainability demands to
multisensory experiences and data-driven creativity. This
unscripted, unfiltered conversation delivers rare insight from
three leading voices. MERCH 2030 will be available in Europe and
the U.S.
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23.11.2025
47 Minuten
This episode explores ASI’s evolution into a digital powerhouse
for data, education, and media. Steven and Jeff speak with Tim
Andrews about technology-driven growth, global industry shifts,
and how research, platforms, and storytelling are reshaping the
future of promotional products worldwide.
Mehr
09.11.2025
47 Minuten
From a small Swedish town to a global portfolio of over 40
brands, Torsten Jansson has built New Wave Group on patience,
craftsmanship, and long-term vision. In this episode, Steven and
Jeff talk with the founder and CEO about leading with
independence, protecting creativity through growth, and why
building slow might be the fastest way to truly matter.
Mehr
26.10.2025
47 Minuten
From Minnesota to markets around the world, John Bruellman has
led Showdown Displays with one clear belief: people come before
profits. In this episode, Steven and Jeff talk with the CEO and
visionary leader about how to scale culture across continents,
balance innovation with empathy, and turn purpose into real-world
impact. From social initiatives in Guatemala to building a global
community of makers, this conversation is a masterclass in
leading with integrity — and standing tall for what truly
matters.
Mehr
12.10.2025
34 Minuten
From mentoring young professionals to redefining sustainability
as opportunity – Kjell Harbom has shaped the promotional products
industry for decades. In this episode, Steven and Jeff talk with
the Swedish thought leader about why relationships matter more
than clicks, how nature influences leadership, and what it means
to create genuine value beyond profit.
Mehr
Über diesen Podcast
Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast
hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe).
Together, they explore the evolving landscape of branding, culture,
and sustainability on both sides of the Atlantic. It’s a unique
conversation between continents, combining sharp insight, industry
know-how, and personal dialogue to uncover how brands are
navigating global challenges. Why the Name "Branded WOR(L)DS"? The
title is a deliberate play on words: • "Branded Worlds" represents
the global universe of branding, design, and communication. •
"Branded Words" (with the parenthetical L) underlines the role of
language, story, and meaning in branding. This duality reflects the
core of the podcast: where products meet purpose, and messages
shape markets.
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