Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Today’s episode is one of those “damn, we did that”
stories.

We’re joined by Jason Lucash who didn’t just enter the promo
world — he and his team rewrote the rules.

From startup to PPAI 100 in less than a year, RUPT is flipping
the script on what this industry can be — bold, fast,
sustainable, and unapologetically cool.


Jason Lucash is here, and he's not just making noise — he and his
team is shaping the future of branded merch.


Let’s dive into the dialogue.