Simply Human – How Goldstar Balances Reach, Relevance, and Responsibility

In an industry where efficiency often overshadows empathy,
Goldstar takes a different path – one where simplicity is a
strategy, and people are at the heart of every decision.


In this episode of Branded Wor(l)ds, we sit down with
Heather Smartt, Global Head of Goldstar, to
discuss how the brand has built global reach without losing its
human touch.


From transparent pricing to meaningful sustainability
initiatives, Heather shares how Goldstar blends clarity,
connection, and care to create lasting impact – proving that in
branding, being felt is just as important as being seen.