AI Practice – 2025#14 – Artificial Intelligence in Industries and Markets across Germany and Europe

How is AI transforming retail, marketing, and logistics? This week,
we cover:

Brand communication: Ketchum is using AI to monitor brand
reputation in digital media.
Retail: Walmart deploys generative AI with “Wally” to optimize
marketplace operations.
Food & Beverage: Heineken launches an AI lab in Singapore for
data-driven marketing.
Logistics: Aldi Nord implements AI to enhance inventory management
in over 2,200 stores.

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