From AI Adoption to Impact: Navigating the Second Order Challenges for Communication Leaders

In this episode, I explore the critical shift from AI adoption to
AI orchestration — and why Communication Leaders are uniquely
positioned to lead it. Drawing on real-world examples and
strategic frameworks, we examine how to move beyond tool rollout
and into the territory of sustained performance improvement.


This episode builds on insights from my latest
booklet, "From AI Adoption to AI
Impact" — a guide for senior leaders
navigating the complexity of the "second-order
challenge"


What you'll gain:


How to reframe AI success from usage metrics to business
outcomes

The leadership behaviors that accelerate orchestration over
adoption

A practical lens for measuring transformation ROI in
Communication functions



At FocusFirst, we help senior leaders in Group Functions
translate strategy into measurable transformation — faster,
clearer, and with lasting impact.


To download the full booklet or learn more,
visit focusfirst.com or send a message to podcast@focusfirst.com
with "Playbook."


 


About the Host:
René Esteban is Founder and CEO of FocusFirst. As a former senior
leader in a Fortune 500, he found that too many transformation
projects take too long, waste money, and annoy key stakeholders –
and that there must be a way to accelerate business
transformations sustainably. Today, this belief unites an
international FocusFirst team consisting of former top executives
and subject matter experts. He is an international keynote
speaker, author and senior advisor for top executives to achieve
challenging goals and accelerate complex transformations.


About FocusFirst:
FocusFirst is a boutique consulting firm for transformation &
strategic change projects. Group Functions Leaders work with
FocusFirst to develop organisations, structure & accelerate
transformations. FocusFirst works with leading Fortune 500
companies such as Merck, Novartis, E.ON, BASF, as well as
established mid-sized companies.
We are the specialised firm in the industry that combines former
top executives and an award-winning method to accelerate
transformations. This unique "double helix" of capabilities
equips us to help our customers deliver results faster against
demanding business goals.


More information: www.focusfirst.com