Beyond the beauty hype with journalist and trend-forecaster Louise Whitbread

Going back to her writer roots, Viola speaks with her long-time
industry colleague and beauty journalist Louise Whitbread about
her journey into cosmetic science education. Going beyond typical
beauty reporting, Louise reveals how her scientific training has
equipped her to challenge dubious marketing claims and provide
readers with evidence-based beauty insights.


The conversation cuts through industry misinformation, exposing
how terms like "clean beauty" and "toxic ingredients" are often
misused to drive sales rather than educate consumers. Louise
shares insider perspectives on misleading sustainability claims,
debunks myths about demonised ingredients like parabens and
silicones, and discusses exciting innovations in biotech beauty
and AI-assisted formulation. We hope you enjoy the chat as much
as we did!


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