"Business Hippie" Abi Cleeve on leadership & independence

Almost 30 years ago, Abi Cleeve sat down with nothing but a stack
of Yellow Pages and an idea. Long before the internet, she
methodically called pharmacies across the country, persuading
them to try a little-known Swiss suncare brand, UltraSun. Then,
in her battered old Beetle, she personally drove stock to anyone
willing to give it a chance.


To keep up with demand, Abi hired an assistant named Dan to help
pack orders, and he remained with the company ever since.


Fast-forward three decades, and UltraSun is a household name,
stocked by major retailers like SpaceNK and celebrating 20 years
as a QVC best-seller. Abi is also the MD of two other brands –
SkinSense and SBC Skincare – and proudly describes herself as a
“business hippie.”


Her approach is refreshingly rare: she has no shareholders, keeps
six months of salaries and running costs in reserve, and has
built a culture so strong that many of her team have stayed with
her for decades. Ask anyone in the industry, and they’ll tell you
she’s one of the kindest leaders they know.


In this conversation, we explore leadership, the changing beauty
landscape, why she never sold out – and how to stay just as
excited about your business on Day One as you do decades later.


ultrasun.co.uk


skinsense.co.uk


sbcproskincare.co.uk