Following your own star: Mandy Aftel on natural perfumes

In this episode, I sit down with Mandy Aftel, founder of Aftelier
Perfumes and a leading voice in natural perfumery for over 30
years. Mandy shares her remarkable journey from psychotherapist
to perfumer, and how researching a novel with a perfumer
character led her to discover her true calling.


We explore the philosophy behind her successful small-scale
business model that prioritises quality and personal connection
over rapid growth, and discuss her influential book "Essence and
Alchemy," published in 16 languages.


Mandy offers insights into the profound human connection with
natural essences, the differences between natural and synthetic
fragrances, and the educational mission behind her Aftel Archive
of Curious Scents museum in Berkeley, California. Whether you're
interested in perfumery or thoughtful approaches to business,
Mandy's wisdom about creating beauty and following your own path
makes this conversation both inspiring and practical.


aftelier.com


aftelarchive.com