Lee Pycroft on makeup and mental health

“I went in with a mindset very much of how can I leave people
better off for me having been here.”


Really delighted to talk to Lee Pycroft a renowned makeup artist
turned registered psychotherapist who has worked with A-list
celebrities as well as the top supermodels of the 90s – Cindy and
Claudia to name but a few. While people are quick to dismiss the
beauty world as ‘frivolous fun’ or ‘shallow’, Lee talks about how
beauty rituals can be a valid form of therapy, as made evident
through her charity work with vulnerable communities such as
domestic abuse survivors and war veterans – which caused her to
eventually retrain as a Human Givens Therapist. She now combines
her beauty expertise with therapeutic principles to help people
understand how daily rituals can support mental wellbeing – which
many brands can take note from when it comes to storytelling and
customer engagement. Lee explains how she transitioned into
therapy, the psychology behind beauty rituals, and her vision for
the industry's future role in mental health support. Hope you
enjoy this insightful and inspiring talk as much as we did!


leepycroft.co.uk / @leepycroft