How to get retailers to stock your product, with Louisa Harris

What are beauty buyers really looking for? In this episode, Viola
sits down with Louisa Harris, Beauty Director at Debenhams, for
an insightful conversation about her remarkable 15-year journey
through the beauty retail industry. From working weekends at the
YSL counter in Boots to leading beauty strategy at Debenhams,
Louisa shares her career progression through Harvey Nichols,
House of Fraser, QVC, and seven transformative years at Cult
Beauty during its meteoric rise from startup to acquisition by
THG.


Louisa reveals what beauty buyers really look for when evaluating
new brands, the biggest mistakes brands make when pitching, and
how TikTok has disrupted traditional retail forecasting. We
explore evolving customer behaviours, the intersection of beauty
and wellness as a growth area, her current beauty favourites from
MAC to Veronique Gabai fragrances, and her thoughts on the future
of beauty retail – including AI's role in customer
decision-making.


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