Demystifying the world of scent with Karen Gilbert

Ever wondered what really goes on behind the scenes in perfumery?
Our latest episode with fragrance educator and author Karen
Gilbert helps lift the lid on the "smoke and mirrors" world of
fragrance.


From accidentally falling into perfumery to becoming one of the
most respected voices in fragrance education, Karen talks about
why that "pheromone perfume" trend is complete nonsense, how your
nose is basically connected to your emotions and memories, the
shocking truth about how commercial fragrances are REALLY made,
and why scent is literally the best salesperson for your
products.


Karen has authored several books including "Perfume: the Art and
Craft of Fragrance" and hosts her own podcast, The Perfume Making
Podcast. She teaches perfumery worldwide from her scent studio in
the New Forest.


If you want to start a perfume brand, curious about how a perfume
gets made or just love learning about the power of scent, this
episode is for you.


karengilbert.co.uk


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