From heritage to disruption (via an NCP carpark) Sarah Rotheram on reinventing iconic fragrance brands

Sarah Rotheram has spent her career breathing new life into some
of the world's most beloved fragrance houses, including
Penhaligon's and Creed. In this conversation, she reveals the
secrets behind modernising heritage brands without losing their
soul - from her essential "who we are, who we are not" exercise
to why she interviews hundreds of frontline staff before writing
any strategy. Sarah shares her philosophy on leading with
creativity over data, explaining why the best commercial
successes come from passion and gut instinct rather than endless
PowerPoint presentations.


We dive deep into one of the most ingenious marketing campaigns
I've ever heard of - the Juniper Sling launch that turned a
zero-budget challenge into a sold-out speakeasy experience in a
Fitzrovia car park. Sarah also opens up about the personal side
of building a career in luxury beauty, from overcoming imposter
syndrome to her biggest regret about waiting to have children.
Whether you're building a brand, leading a team, or navigating
your own creative career, this episode is packed with wisdom
about staying authentic whilst driving commercial success.


LinkedIn