Sophie King on surviving meningitis and building a fragrance empire

Sophie King went from corporate life to building a fragrance
empire with over 145K YouTube subscribers and her brand SOKI
London, but her journey wasn't linear. After surviving meningitis
and a week-long coma, Sophie found the courage to pursue her
passion for perfume, launching both a successful YouTube channel
and her own fragrance brand. This is a conversation about turning
passion into profit, building genuine connections with your
audience, and why sometimes the biggest challenges lead to the
greatest breakthroughs.


In this episode, we explore how a life-threatening illness became
the catalyst for entrepreneurship, her approach to building
authentic connections versus polished perfection, and how she
deals with fake reviews and online criticism as a founder. Sophie
shares why she continues to review competitors' products on her
own channel, the realities of self-funding a fragrance business,
and her unique approach to fragrance education that cuts through
marketing fluff. We also discuss her upcoming retail
partnerships, expansion plans, and what's next for the brand as
she continues to democratise the often intimidating world of
perfume.


sokilondon.com / youtube.com/sokilondon