How to build a makeup brand – with Suzy Griffin Dunne, founder of Hildun Beauty

We sit down with Suzy Griffin Dunne, founder of Irish makeup
brand Hildun Beauty, to explore what it really takes to build a
successful makeup brand from scratch. Suzy shares her fascinating
journey from beauty writer to brand founder, revealing why she
started Hildun Beauty during maternity leave with just two
eyeliner pencils that she sent to makeup artists who didn't know
her from Adam.


We dive deep into the complex world of beauty manufacturing,
discussing why Korean labs excel at innovative formulas while
Italian and German manufacturers lead in pencils and traditional
products. Suzy explains her philosophy of working with specialist
manufacturers for each product category to ensure exceptional
quality, even though it creates logistical headaches.


We also explore her successful collaboration with makeup artist
Hannah Martin, the thriving Irish beauty scene where authenticity
reigns supreme, and how she's built a loyal community that
provides constant feedback. Our chat offers genuine insights into
the challenges of founder-led beauty brands, from navigating
manufacturer relationships to building resilience in a
competitive industry.


hildunbeauty.co.uk


Instagram: @hildunbeauty