In this special English episode of the SEOPRESSO Podcast, Björn
Darko sits down with global SEO leader Aleyda Solis
to discuss how companies can prepare for the rise of
AI-driven search. From ChatGPT and Perplexity to Google’s AI
Overviews, Aleyda explains how businesses are already leveraging
generative AI, what traffic shifts she sees across industries,
and how to build an AI Search Optimization
Roadmap that drives real business impact.
If you’ve been wondering how to stay visible as AI reshapes the
search landscape, this episode will give you the frameworks,
strategies, and mindset you need.
Aleyda Solis compares today’s SEO landscape with the early days
of the industry: exciting, unstable, and full of opportunity. She
highlights how leading brands are using generative AI
for scalable, high-quality programmatic
content, improved internal
linking, and smarter use of first-party
data.
Takeaways:
The shift of AI-driven traffic (currently small but growing
fast).
Why C-suites are suddenly focusing on AI while neglecting
traditional SEO.
How to measure visibility and relevance in AI platforms.
Key differences between models like ChatGPT, Gemini, and
Google AI Overviews.
A practical roadmap for AI search optimization—validation,
technical readiness, content focus, pilot projects, and
measurement.
At the core: content, topical authority, and
flexibility remain the foundation for success.
AI search is small today, but growing
fast (1% 4% of traffic in some sectors).
Leverage first-party data + AI to
create unique, high-value content at scale.
Don’t overinvest in AI hype—80% of
what works in SEO still applies in AI search.
YouTube, TikTok, and Reddit
matter—citations here boost AI visibility.
️ Roadmap essentials: Assess
Validate Optimize technically Focus content Pilot &
Measure.
Topical authority &
citations across multiple platforms are crucial for
AI-driven visibility.
Chapters
00:00 – Introduction & why AI is shaking up SEO
01:00 – Aleyda on today’s SEO landscape: exciting &
unstable
03:00 – How brands use generative AI for real business
value
06:30 – Traffic shifts from AI platforms vs. Google
09:30 – Why executives suddenly care about AI over SEO
11:30 – Strategies to stay visible in AI-driven search
13:30 – Case studies: YouTube & Reddit fueling AI
citations
15:30 – New behaviors of younger creators vs. traditional
SEO
16:30 – How to measure AI visibility & traffic
relevance
18:00 – Detail pages vs. listings: key AI traffic patterns
20:00 – ChatGPT vs. Gemini vs. Google AI Overviews
23:00 – Technical readiness: optimizing for different bots
25:00 – Building an AI Search Roadmap step by step
28:00 – Flexibility & measurement: staying agile in shifting
AI search
29:00 – Content & topical authority: the #1 investment
29:35 – Closing thoughts
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