The Heart and Soul of Barrel Strength Booker's Barry's Batch: A Tribute in Bourbon

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This batch of Booker's, named "Barry's Batch" in honor of former
Beam CEO Barry Berish, delivers a remarkably smooth drinking
experience despite its 125.7 proof, with rich caramel, peanut
butter, and warm spice notes creating a perfect fireside
sipper.

• First Booker's release of 2025 (Batch 2501) honoring Barry
Berish, former Beam chairman who passed away in early 2024
• Aged 7 years, 2 months, 4 days with barrels from five different
warehouse locations
• Classic Jim Beam mash bill: 77% corn, 13% rye, 10% malted
barley
• Exceptional caramel-forward aroma with notes of peanut butter
on the nose
• Drinks smoother than its 125.7 proof might suggest
• Adding a few drops of water enhances the peanut butter fudge
notes
• Over ice brings out more graham cracker and reduces any
mustiness
• Our barrel bottle breakdown score: 15 out of 18 possible
points
• Available for approximately $100, making it a solid value for a
premium limited release
• Demonstrates Fred Noe's commitment to maintaining Booker's
legacy and quality

Remember, as Booker always said, enjoy it "any damn way you
please" – neat, with water, or over ice!


The first Booker's release of 2025 pays heartfelt tribute to a
bourbon legend who helped shape the industry as we know it today.
Barry's Batch, named for former Beam chairman and CEO Barry
Berish, celebrates a man who guided the company for over 40 years
until his passing earlier this year.

This exceptional batch delivers everything bourbon enthusiasts
seek in a premium barrel-strength release. At 125.7 proof, you
might expect an aggressive heat, but Barry's Batch surprises with
remarkable approachability. The nose immediately captivates with
rich caramel aromas complemented by hints of peanut butter and
vanilla that promise a memorable tasting experience.

The flavor journey begins with honey sweetness on the tongue,
developing into luscious caramel mid-palate before revealing
warming cinnamon and allspice notes. What truly distinguishes
this batch is its perfect balance – delivering full-bodied
intensity without overwhelming the palate. Following Booker's
philosophy of drinking bourbon "any damn way you please," we
explored it neat, with a few drops of water (which amplified
delightful peanut butter fudge notes), and over ice (bringing
forward subtle graham cracker flavors).

Aged 7 years, 2 months, and 4 days, this release demonstrates the
meticulous barrel selection process that has become a hallmark of
the Booker's brand. The blend incorporates barrels from five
different warehouse locations, creating a complexity that tells
the story of Kentucky's unpredictable aging environment. Each sip
offers a window into why Booker's remains one of the most
sought-after limited releases in American whiskey.

Whether you're a longtime Booker's enthusiast or new to
barrel-strength bourbon, Barry's Batch represents a fitting
tribute to both its namesake and the enduring legacy of the Beam
family. Pour yourself a glass, raise it to Barry, and discover
why this bourbon scored an impressive 15/18 on our scale. What
memorable bourbon experience will you share with friends
tonight?




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