Behind the Scenes with Randy Prasse: Kentucky Bourbon Festival 2025

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The Scotchy Bourbon Boys welcome Randy Prassy, Kentucky Bourbon
Festival President, to discuss major improvements for the
upcoming festival including a transformed VIP experience and
expanded distillery footprint.

• Complete transformation of St. Joseph's Church parking lot into
a premium turf-covered distillery area with shade structures and
cooling fans
• Expansion of the Great Tent to include three air-conditioned
education suites
• Introduction of RFID technology on 34 single barrel pick
bottles to track their journey globally
• Implementation of a beta test for direct-to-consumer shipping
options through Kentucky Bourbon Direct
• Relocation of the cigar lounge to provide better accessibility
with multiple retailers
• 85% of festival attendees come from outside Kentucky, creating
significant economic impact
• Announcement of 2025 festival dates: September 10-13
• Introduction of the exclusive President's Club VIP experience
featuring Oris watches and luxury accommodations
• Festival tickets go on sale mid-April with VIP typically
selling out within minutes

Remember to mark your calendars for September and book
accommodations early, as hotels fill quickly. Follow the Kentucky
Bourbon Festival website to join their insider email list for
ticket pre-sales.

Step behind the velvet rope of Kentucky's premier bourbon
celebration as Festival President Randy Prasse reveals the
meticulous planning and significant upgrades coming to this
year's Kentucky Bourbon Festival. What began as a bold
reinvention five years ago has blossomed into the ultimate
bourbon enthusiast's playground, with 85% of attendees traveling
from outside Kentucky to experience what can't be found anywhere
else in the world.

The 2025 festival promises a complete transformation of the
visitor experience. Imagine walking across lush green turf
(replacing hot asphalt) to air-conditioned tasting tents, where
34 exclusive single barrel picks await. Each bottle now features
cutting-edge RFID technology that tracks its journey globally as
it changes hands—creating a digital passport for these
sought-after spirits. The distillery footprint has expanded
dramatically, with major players like Heaven Hill and Maker's
Mark relocating to create a more intuitive flow throughout the
grounds.

For collectors and bourbon hunters, the festival has become a
treasure trove. Some distilleries now sell more bottles during
the festival weekend than at their permanent gift shops, with
many creating special releases available exclusively to festival
attendees. A beta test of direct-to-consumer shipping options
through Kentucky Bourbon Direct will allow visitors from
reciprocal states to purchase bottles at the festival and have
them shipped home legally—solving the perennial "how do I get all
this bourbon home?" dilemma.

The evolution reflects a deeper understanding of what makes
bourbon culture special: the intersection of craftsmanship,
community, and shared experience. While the festival has
transformed from its free-admission roots, it has maintained
affordability for genuine enthusiasts while creating luxury
options like the exclusive President's Club (featuring Oris
watches and premium accommodations) for those seeking the
ultimate experience.

Mark your calendars for September 10-13, 2025, but don't wait to
secure accommodations—hotels and Airbnbs were booked solid within
minutes of the date


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