Serve Honorably, Drink Honorably: The Four Branches Bourbon Story

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Four veterans from different military branches share how they
created Four Branches Bourbon with a mission to honor fallen
comrades and change the narrative around veterans and alcohol
consumption through their message of "serve honorably, drink
honorably."

• Four Branches was founded by veterans from the Army, Navy,
Marines, and Air Force—the only spirits company with founders
from all four branches
• The brand's origin connects to fallen CIA operative Greg, whose
death 20 years ago inspired the founders to create a way to
remember those who didn't return
• Their mantra "don't drink to forget, sip to remember"
encourages responsible consumption that honors memories rather
than escapes them
• The Continental Bourbon celebrates the 250th anniversary of the
Continental Army, Navy and Marines with a 9-year Kentucky
straight bourbon bottled at 102 proof
• Every aspect of the bottle design contains symbolism, from the
four-sided shape to the "4" logo that represents all branches and
those who serve "at the tip of the spear"
• Four Branches donates 4% of gross revenue, with donated bottles
having raised over $450,000 for veterans' charities and families


• Gregg Snyder master distiller has been hired as another piece
of this amazing puzzle! 


Visit fourbranchescom to order online in 39 states or find Four
Branches Bourbon in Kentucky, Tennessee, Virginia, DC, Maryland,
Florida, and Arizona.

Bourbon carries stories within its amber depths—but rarely
stories as powerful as those behind Four Branches. When veterans
from the Army, Navy, Marines, and Air Force united to create a
spirits company, they brought with them a mission that transcends
the bottle.

Four Branches began with a moment of reflection. Rick Trott, one
of the four founders, haunted by memories of bringing home fallen
comrades from combat zones, envisioned creating a bourbon to
honor their sacrifice. What started as a simple tribute evolved
into something extraordinary when the founders realized they
represented each major military branch—a combination
unprecedented in the spirits industry. Their backgrounds in
special operations and intelligence shaped not just their
approach to business but their core philosophy: "Serve honorably,
drink honorably."

This isn't marketing jargon. It stems from profound experience
with the devastation of veteran suicide and substance abuse. As
Mike Franco another one of the founders poignantly explains, "We
don't drink to forget—we sip to remember." This perspective
transforms each pour into an opportunity for reflection rather
than escape. Their Continental Bourbon, crafted to commemorate
the 250th anniversary of America's first military branches,
embodies this ethos. The nine-year Kentucky straight bourbon,
bottled at 102 proof with a precisely balanced mashbill, carries
within it centuries of American military tradition.

What truly distinguishes Four Branches is their commitment to
giving back. They donate 4% of gross revenue—a significant
portion that demonstrates their priorities extend beyond profit
margins. Their donated bottles have raised over $450,000 for
veterans' charities in just two years. The bottle itself, with
its four-sided design and meticulously crafted logo, contains
hidden military symbolism that rewards the observant consumer
with deeper meaning.

Experience what happens when honor meets craftsmanship in a
glass. Whether you're a veteran


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