Moms Demand Action Founder on What It Takes to Lead Change

Whether you're a manager trying to move your organization in a new
direction, an entrepreneur seeking to fix a consumer pain point, or
a non-profit leader working to improve society, it can be hard to
turn your and others' passion for a cause into meaningful change.
Shannon Watts, the founder of Moms Demand Action, a gun safety
advocacy group, shares how she channeled her anger over U.S. school
shootings into an organization with more than 10 million supporters
and a string of policy victories. She explains how to know when
your desires, values, and skills align to tackle a challenge, how
to build a coalition, and how to keep people motivated, Watts is
the author of the book Fired Up: How to Turn Your Spark into a
Flame and Come Alive at Any Age.