Are You Optimizing Your Virtual Communication Practices?

Whether your organization encourages working from home or
the office, much of your business is no doubt
conducted virtually — over email,
on Slack, or via Zoom meetings. But few of us think very
carefully about how to most effectively use these tools or which to
employ when. And few teams and companies have established best
practices for virtual communication, which can hurt collaboration,
sales, engagement, and performance. Andrew
Brodsky, a professor at the McCombs School of Business at
the University of Texas at Austin who has researched these
issues, outlines practical ways to be more
conscientious and intentional about
our communication choices and patterns. Brodsky
wrote the book Ping: The Secrets of Successful Virtual
Communication.