FCM215: The North Star: The Secret to Building a Brand That Grows With You

If your fitness brand isn’t growing the way you want it to, it’s
probably not a marketing problem. It’s not your logo. It’s not
even your class experience.


It’s the lack of a North Star—a core belief that guides your
messaging, your experience, your team, and your future. In this
episode, Barry and Shay break down what a North Star really is,
how to find yours (with a dead-simple exercise), and how to use
it to create consistency across your brand—even as you scale,
hire, expand, or pivot.


You’ll learn:




Why growth by default leads to burnout and brand confusion




How to unify your team, marketing, and client experience
under one idea




Why consistency beats charisma when it comes to instructors




How a studio with less experience outperformed a stacked team
of experts




The single most important question to ask about your
business.




Want to find your North Star?
Download our free worksheet here:
https://www.fitcarma.com/north-star-download/


Want help putting it into action across your brand?
Book a North Star Session:
https://www.fitcarma.com/northstar