FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki

Ashley Marand Iwanicki is the founder and CEO of The Collective
Studios, a boutique fitness brand in New Hampshire that’s
redefining what it means to lead with purpose, build community,
and create experiences that actually move people.


In this powerful conversation, Ashley shares how a vivid dream
sparked the vision for her studio, what it means to build a brand
rooted in expansion and belonging, and the bold leadership
decisions that helped her scale with soul.


As a Fitcarma brand, Ashley partnered with us to
clarify her message and elevate the Collective Studios identity
into something bigger than a studio—it’s now a brand people feel.
In this episode, we go behind the scenes of what it really takes
to build something that resonates on every level.


You’ll hear us dive into:




The moment she realized fitness had to be more than workouts




How Collective Studios blends performance with purpose




What it really takes to develop a high-performing, empowered
team




The systems that drive consistency and connection across
locations




Why staying in the messy middle is part of the magic




And how transformation begins with creating the conditions
for people to return to themselves




This episode is part of our new Brands That Move
People series, where we spotlight founders who are doing
things differently—and doing it well. If you’re a studio owner,
instructor, or creative leader in the fitness space, this one
will leave you fired up.


Connect with Ashley: @ashleymarandhealth
Learn more about her studio: @thecollective_studios