FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision

You’ve built something powerful. An experience your community
loves. But behind the scenes, you’re wearing too many hats,
struggling to replicate the magic, and wondering how to get your
team to carry the brand with the same heart you do.


Sound familiar?


In this episode, we unpack the real reasons team buy-in feels so
hard, and what actually works when you’re trying to scale your
studio without losing the soul of what makes it special.


We’ll walk you through:


- Why instructors sometimes resist feedback (and how to shift
it)
- What buy-in really means (and how to earn it)
- How to create brand-aligned guardrails without stifling
creativity
- Why clear identity and values must come before systems
- How to build something scalable (without being in the room)


Whether you're opening your third location or just tired of doing
everything yourself, this episode will help you take the next
step with clarity, confidence, and soul.


Want something you can use right now to support your
team’s growth and alignment?
Grab the 360 Performance Review Toolkit: your
go-to resource for leading effective, empowering reviews that
actually move the needle.


It’s packed with:


-Clear review structures
-Customizable templates
-Goal-setting & growth tools
-Conversation scripts & best practices


Plus:
-Check out the 10-minute companion episode on Off the
Mic for quick wins and action steps.
-And if you purchase before the end of summer,
you’ll also get the Workshop Magic Toolkit: ice
breakers and team-building exercises to make trainings more fun,
bonding, and impactful.


GET IT NOW: grab it now and start creating the
shift your studio needs.


Want help defining your brand's story, message, and
mission?
Book a North Star Session:
https://fitcarma.com/northstar


Want your team to deliver your brand experience every
time?
Explore Shay’s Playbook Services:
https://www.fitcarma.com/workwithus


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Subscribe, tag us with your takeaways, and share this episode
with your leadership team. You don’t have to carry it all alone,
and you shouldn’t.