FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What’s Hot—and What to Do Instead

Trends aren’t growing the fitness industry—they’re just
keeping it spinning.


Despite all the buzz and innovation, only 20–30% of people
consistently work out. And that number hasn’t moved in decades.


In this episode, Barry and Shay unpack what they call The Trend
Treadmill—the cycle of constantly chasing what’s hot in hopes of
staying relevant… and why it’s not working.


If you’re ready to stop chasing trends and start building
something grounded, magnetic, and truly transformative—this one’s
for you.


Inside, we’ll cover:




Why trends don’t expand the market (and what actually does)




What your clients are really looking for when they come to
class




How to make any format feel like the perfect vehicle for
transformation




Why your beliefs—not your workout method—are the foundation
of a powerful brand




What it takes to create experiences that build loyalty,
retention, and real results




If you’re ready to step off the treadmill and lead with purpose,
press play.