#391 - The Brutal Truth: Why Your Reply Rate Is Under 5%

In this episode, Jeremy and Jack discuss the evolving landscape
of email deliverability and why it's no longer a major concern
for most sales teams. They explore how a shift in focus is needed
toward refining your list and message rather than obsessing over
deliverability, as the technology has already solved many of
those issues.



Key Notes


Why deliverability is no longer a major issue in 2025 due to
advancements in AI and automated inbox switching.

The importance of having a quality message and a
laser-focused list over relying on volume.

Real-life examples comparing high-volume campaigns to
low-volume, high-targeted campaigns, demonstrating the
effectiveness of focused outreach.

The shift from optimizing deliverability to improving your
outreach strategy, emphasizing smaller, well-targeted lists.

The role of AI in list cleaning, ensuring the right companies
and people are being contacted.

Message optimization strategies, including using social proof
and adjusting the ask to increase engagement.

Personalization debates—whether AI-based personalization
improves response rates or if it’s better to keep things simple
and direct.



Jeremy and Jack wrap up by encouraging sales teams to prioritize
understanding their market, focusing on the quality of their
leads, and creating targeted outreach strategies. They remind
listeners that deliverability is no longer a bottleneck—it's all
about refining the message and the list



About the hosts


Jack Reamer founded SalesBread.com – the lead generation agency
that brings B2B companies 1 lead per day by sending
ultra-personalized LinkedIn messages and cold emails. Show
listeners can book a free, 15-minute lead generation brainstorm
session here: https://salesbread.com/contact/


Jeremy Chatelaine founded QuickMail.com – the most performant
cold email platform to get replies, thanks to industry-leading
features such as Deliverability AI and Advanced Stats. Start your
trial today here: https://quickmail.com/