LTM 118: AI vs. Social - Who’s winning the future of commerce? Insights from K5 conference on debate

Men focus on AI, women on community and content – that was the
impression left by this year’s K5 keynote. While the male
speakers see AI as the ultimate game changer that could make
online shops obsolete and secure the dominance of large
platforms, the female speakers envision the future in creator and
content-driven commerce. In this episode, Ingrid and Valerie
discuss these perspectives and highlight where the common ground
lies: in action, in speed, and in the importance of content. They
also take a closer look at a perspective that is often completely
overlooked – that of the consumer who simply wants, - or needs- ,
to buy at the lowest possible price.


Note from the sponsor PlentyONE:


Selling on Amazon, Ott0, Zalando, or Kaufland? Then you already
know: every marketplace has its own rules, fees, and
expectations. But what if you had one clear, structured overview
that compares them all – side by side? Our partner PlentyONE, has
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Zalando. It provides many insights into multichannel commerce and
helps you to work out your individual roadmap for a successful
multichannel strategy. Get the white paper right here:
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Note from the sponsor bol:


Bol has established itself as a local hero in the Netherlands and
Belgium and has become the market leader in the region thanks to
a clear focus on customer satisfaction and innovation. It offers
more than 42 million products in 28 categories and access to more
than 13 million customers. This also makes bol attractive for
retailers from neighboring countries. Want to know more about
bol? Then look forward to our podcast episode 119 next week, in
which we talk to Patricia Lay, Partnership growth manager at bol
and, Hassan Imran, e-commerce manager at Neudorff ePeformances,
about his experiences with selling on bol.


Note from the sponsor eBay:


On July 10, we’re inviting a select group of decision-makers to
join us for our final live Connect Event  before the summer
break – the eBay „Entscheider Dinner“. This exclusive dinner is
designed for meaningful conversations, new connections, and fresh
marketplace insights in a relaxed setting. A few seats are still
available for brand representatives who want to be part of this
handpicked group. If you’d like to join us for an inspiring
summer evening full of ideas, exchange, and excellent food –
register now:
https://webforms.pipedrive.com/f/2XDfDE0vbHe8h96aXSfyWrvp8zpVs4yHFNCmobskstDVlYZklO5oapv41ZpvF2zPJ


Chapters:


00:00 Adventures at K5 Conference


03:10 Insights from the K5 Conference


05:23 The Future of E-Commerce: AI and Shopping Agents


12:00 The Role of Community and Content in Commerce


18:03 Speed vs. Strategy in E-Commerce


23:54 Understanding the Average Consumer


30:01 Final Thoughts and Future Directions