LTM 117: Refurbished, Retail, Reach - How MediaMarktSaturn is reinventing its Marketplace

"E-commerce isn’t complex." A bold statement – especially coming
from the Vice President Marketplace at MediaMarktSaturn. But
Christian Kollesch means it. In this episode, he explains what’s
behind it: the strategic repositioning of the MediaMarktSaturn
marketplace, the expansion into new verticals like DIY and Baby
& Kids, and the ambitious goal to become Europe’s leading
platform for refurbished electronics. He also shares how this
transformation is being executed – with hands-on seller support,
access to first-party data, and unique services such as
Space-as-a-Service. Last but not least, he talks about the
marketplace’s international rollout, which is recently live in
Belgium and Poland and will soon expand to Turkey and Hungary,
all while tripling GMV within just one year. For more
Information:
https://faq.mediamarkt.de/app/answers/detail/a_id/17006/~/was-ist-der-mediamarkt-marketplace%3F


 Chapters


00:00 Introduction to MediaMarkt's Marketplace Expansion


05:50 The Shift in Marketplace Strategy


10:06 Marketplace Growth and Performance Metrics


14:00 Seller Dynamics and Quality Management


17:01 Competitive Pricing and Seller Advantages


21:19 Marketplace Strategy and Seller Support


25:06 Expanding into New Vertical Categories


28:24 Brand Integrity and Customer Expectations


30:00 Onboarding Process for Sellers


32:46 Quality Control and Seller Performance


35:34 Vision for Refurbished Products Market