How We Built An Inclusive and Successful Membership Site with Erica Courdae & India Jackson

Have you wondered what it takes to start a membership site or
community?


Today, our guests, Erica Cordae and India Jackson, have done just
that. In 2018, they founded Pause on the Play, a community hub of
professionals and entrepreneurs connecting at the intersection of
values and visibility. 


We'll dive into how they got started and how they grew their
membership business into an inclusive community committed to
guiding individuals in the process of defining their values,
diversifying their networks, and disrupting systems of
oppression.


As an athlete, photographer, and creative consultant to personal
brands, India Jackson spent the first decade of her career
watching as talented professionals were forced to adopt
identities that were sellable but not authentic. Watching the
market flooded with an intense focus on follower count and
crafted personas, she committed to taking a more aligned approach
to influence-building.


Erica Courdae is a trusted advisor to entrepreneurs and executive
teams committed to shifting focus, power, and resources in order
to create more equity in their business and the world. She
believes imperfect action is necessary to create meaningful
social change and helps public figures engage in the work without
fear of judgment.


Listen to the full episode to hear about:


What Erica says many entrepreneurs get wrong when they build
to fill a need

Why their launch goals for the community didn’t have any
numbers attached

How Erica and India went about building a community with
safety and transparency as top priorities

What money investments they made to get the community up and
running, and what they’ve added and changed since (so what it
cost to get started!) 

Their top three tips for starting a coaching membership or
community



To learn more about Erica Courdae and India Jackson:


Pause on the Play

Instagram: @PauseonthePlay 

Connect with Erica on LinkedIn

Connect with India on LinkedIn



To learn more about Christie Mims:


 


Coach Pony

Instagram @christiecoachpony

Build A Real Business



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