LTM 113: The Polish Marketplace Landscape - or: Why no one can get past Allegro

“If you can't do better than Allegro, stay at home.”


A clear message from Marcin Czyczerski – and a warning to Western
platforms that think they can just start up in Poland. The former
CEO of CCC/Modivo describes the unique features of the
marketplace landscape in Poland – one of the most exciting and
challenging e-commerce markets in Europe.


Marcin explains why Allegro is so dominant and why Western brands
often struggle on Allegro. He assesses the opportunities for
other players and reveals what makes Polish retailers and
customers tick.


 


Chapters


00:00 Introduction to the Polish Marketplace Landscape


11:01 The Rise of E-commerce in Poland


24:05 Challenges for Western Marketplaces in Poland


24:33 Understanding Polish Consumer Behavior


30:27 Allegro's Competitive Edge


35:09 Challenges for Western Brands on Allegro


42:48 The Future of E-commerce in Poland