LTM 112: Why Marketplace Business needs Senior Ownership

The biggest challenge in marketplace strategy? Your own company.
In this episode, Ingrid talks to Christian Leihner, former Head
of Marketplace and E-Commerce at Unilever and Haier, about the
internal obstacles that often cause marketplace initiatives to
fail – long before the first SKU goes live. Together, we clarify
why many marketplace teams consist of nothing more than “an
intern and a dog,” how a lack of support from senior management,
unclear responsibilities, and a lack of incentives can ruin even
the best ideas, and what companies need to do differently to
build scalable, strategic marketplace structures from the inside
out.


Note from the sponsor PlentyONE:


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Chapters:


00:00 Introduction to Marketplace Challenges


07:29 Transformational Pain in Marketplace Teams


17:32 Navigating Internal Barriers to Marketplace Success


23:20 Strategies for Marketplace Entry


29:26 Retail Media and Marketplace Dynamics