#262 Find your uniqueness in business

In this episode, I talk about finding your uniqueness in business
by combining different skill sets to stand out in a crowded market.
A friend of mine was deciding between focusing on her marketing
experience or continuing in sales. My advice to her? Don’t
choose—combine both! By positioning herself as a sales expert with
a marketing background or vice versa, she could differentiate
herself and add more value to potential clients or employers. The
key takeaway here is that combining skills—whether in sales,
marketing, or any other field—makes you unique. It immediately sets
you apart from the competition and allows you to charge more for
your services. This episode is all about finding those unique
combinations of skills that make you stand out and leveraging them
to increase your impact and earning potential. Transcription:
Hello, everybody, and welcome to another episode of Sweet Buzz!
It’s about 7:00 or 8:00 in the morning, and I’m waiting for the gym
to open. Since I’ve got 15 minutes to spare, I thought it would be
a great time to share a conversation I had yesterday, which is
perfect for this podcast. This episode isn’t just
sales-related—it’s for anyone with a skillset who’s looking to
enter consultancy or get paid more for what they do. I had a
conversation with a friend who’s considering starting an agency and
wants to further professionalize herself. Her dilemma was whether
she should pursue a career in marketing, which she loves, or in
sales, where she has extensive experience. That led us to the idea
of combining these two skill sets. In a crowded job market, where
millions of people have either sales or marketing expertise, how do
you stand out? My advice to her was to combine her skills. Why not
position herself as a sales expert with a background in marketing
or vice versa? By doing this, she could differentiate herself from
the competition and immediately add more value to potential
employers or clients. For example, a salesperson with a marketing
background could write more persuasive emails, create nurturing
content, and optimize sales outreach in ways that purely
sales-focused professionals can’t. Similarly, a marketer with sales
experience could create content that doesn’t just build awareness
but also converts leads into customers. This combination makes you
unique, increases your value, and can easily double or triple your
earning potential. At the end of the day, it’s about finding your
niche and using your combined experience to stand out from the
crowd. Whether you choose sales or marketing, adding that extra
layer of expertise makes all the difference. And when you’re
applying for jobs or starting your own agency, being able to say,
“I specialize in X, but I also bring Y to the table” is a
game-changer.