Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

In this episode, I share how I reinvented my podcasting process to make it as efficient as possible. I used to rely on an employee to handle everything, but now I’ve found tools that allow me to record, transcribe, edit, and publish a podcast all from my phone in less than 10 minutes. From using the Dolby On app for recording to Happy Scribe for transcription and ChatGPT for polishing the content, I’ve streamlined everything. I can even merge my intro and outro with the audio before uploading it to Spotify for Podcasters. If you’re thinking about starting a podcast, this episode is for you. I break down exactly how you can use free tools to get your podcast up and running with minimal effort. With this system, there’s no excuse not to start building your community and sharing your insights with the world. Transcription: Hello, everybody! I’m pretty excited today because I’ve had to reinvent my entire podcasting process. I’ve been talking to a lot of people who want to start their own podcasts, and I realized that I could share some insights on how you can do everything from your phone—without any additional effort. Right now, I’m in my car recording this episode. I never use a studio or controlled environment to record because I simply don’t have the time. I typically record podcasts while I’m driving to an event or meeting. Until recently, I had someone on my team who took care of everything—summaries, publishing, scheduling—but when she left, I had to figure out how to manage it all myself. That led me to spend some time finding tools to make the process as efficient as possible. I wanted a system where I could go from recording to publishing a podcast in just 10 minutes. So, here’s the process I came up with: First, I use an app called Dolby On to record. It’s a free tool that lets me record audio, add noise reduction, and even apply mastering to improve the sound quality. Once I have the recording, I upload it to a transcription tool like Happy Scribe. There are free options that give you a few transcriptions per day, so it’s perfect for my needs. After that, I use ChatGPT to polish the transcription, correct any grammar mistakes, and remove unnecessary elements like timestamps. The next step is creating a two-paragraph summary and a teaser for social media, which ChatGPT also helps me with. Once I have the text ready, I use another app to merge the audio with my pre-recorded intro and outro. From there, I upload everything to Spotify for Podcasters, schedule the episode, and that’s it! The whole process takes less than 10 minutes, and I can do it all from my phone. I used to have an employee handle this for me, but now I’ve automated the process. If you’ve been thinking about starting a podcast, there’s no excuse anymore. With all the free tools available, you can easily set up your podcast and start building a community. I’ve recorded over 260 episodes of Sweet Buzz in the past two or three years, and I can tell you, it’s worth it. Give it a try!

In this episode, I share my key takeaways from a conference in Armenia focused on AI in the consultancy world. What stood out the most was the discussion on AI digital employees—AI that’s no longer just a productivity tool like ChatGPT but is taking on actual employee roles with access to emails, reports, and even customer service. During the conference, I saw a live demo where an AI receptionist handled a full conversation and booked a reservation, which shows how far AI has already come. Beyond that, we explored the idea of AI in leadership—how AI could eventually manage teams or even run companies. As I pursue my PhD in leadership and behavioral management, I’m excited to see if AI can lead a startup. This episode is all about looking at how AI is moving beyond basic tasks and getting ready to disrupt leadership as we know it. Transcript: Hello, everybody, how’s it going? I just returned from a trip to Yerevan, Armenia, and I had some really interesting impressions from the conference I attended. The conference was focused on AI and the consultancy world, and while I shared my insights on AI, I was blown away by some of the other speakers and what they had to say. The discussions weren’t just about how AI will evolve in 20 to 30 years—that’s just speculative. What really caught my attention were the insights on what’s happening with AI right now, and let me tell you, it was eye-opening. Today, I want to talk about the three levels of AI involvement in business that were discussed at the conference, and it got me thinking about how AI is changing leadership, especially with what I’m focusing on in my PhD. Right now, the first level of AI involvement is pretty common—we’re all using AI tools like ChatGPT to be more productive. I use it myself for everything from content writing to data analytics. AI as a tool is a huge productivity booster, and this is where most businesses are right now. The second level is where things get really interesting: AI as a digital employee. We’re not talking about ChatGPT just spitting out text based on a prompt anymore. AI is now becoming an actual employee. It has access to email, LinkedIn, the internet, reporting systems—it’s doing real tasks that a human would typically do. I was skeptical at first, but then one of the speakers at the conference did a live demo where he called a restaurant that uses an AI receptionist. The AI picked up, handled the reservation, discussed menu options, and had a full human-like conversation. That’s no longer theoretical—that’s happening now. The third level that blew my mind is the potential for AI to take on leadership roles. This is still in the future, but we’re not far off from AI assisting with decision-making, strategic planning, and even team management. As I explore leadership and behavioral management in my PhD, I’m starting to wonder if AI could fully run a startup. What if we start a new company, let an AI handle the hiring and day-to-day operations, and see what happens? I’m convinced it would work, and even more, I think young professionals might prefer to be managed by AI over humans, as AI provides transparent and unbiased management. This isn’t a sci-fi movie plot—it’s the future of business. With AI digital employees and potential AI leadership, companies can scale faster than ever before. Imagine running multiple businesses with AI CEOs working 24/7, no holidays, no breaks, just pure productivity. This is where we’re heading, and I’m excited to dive deeper into this through my doctoral research.

In this episode, I continue discussing the lecture I’m preparing for the Faculty of Economics. After sharing the idea of documenting, not creating content, I move on to the second big point: content repurposing. The idea is simple: when you create content, make sure you can recycle and reuse it across different formats and platforms. I explain how you can take a video series and repurpose it into social media clips, podcasts, blog posts, eBooks, and even a full book. Repurposing content unlocks new audiences and platforms, helping you get the most out of your efforts. I share real examples of how I’ve done this myself, creating months of content from a single event or video series. This strategy not only saves time but also amplifies your reach. I’m excited to share this approach with the students, and I think it will be a game-changer for anyone trying to maximize their content. Transcription: Hello, everybody, it’s me again! Continuing with the second part of my lecture preparation for the Faculty of Economics. In the previous episode, I talked about documenting, not creating as a content strategy, but what’s point number two? It’s all about content repurposing. If you’re creating content that you can’t recycle or reuse, then you’re doing it wrong. Content should be long-term, and repurposing it is key to getting more out of what you’ve already made. Think about it. You have a topic—whether it’s how to lose weight, how to win at sales, or how to become a financial accountant. Now, identify the five or seven key things that people need to know about that topic. Let’s take my B2B outreach process as an example: I have six core steps that I could break down into a limited video series. The first video could be an introduction, followed by one video for each step. All of a sudden, you have a complete six-part video series. Once you have that video series, there’s so much you can do with it. You can upload it to YouTube, share the links on social media, or take excerpts to create reels for TikTok, Facebook, and Instagram. If you have three hours of video content, you can easily repurpose that into so many different formats. But why stop there? You can extract the audio and turn it into a podcast series, reaching people who prefer listening over watching. Now you’re on platforms like Spotify, Apple Podcasts, and Google Play. Next step? Transcribe the podcast and create blog posts. A 30-minute conversation can easily give you thousands of words, and those can be broken down into multiple blog posts. One topic could lead to three or five subtopics, and boom—you’ve got 25 blog posts from a single piece of content. These blog posts can be shared on your website, LinkedIn, or even Medium to attract a different audience. But why stop there? Merge these blog posts into a small eBook or even combine several eBooks into a full-fledged book. This is the magic of content repurposing. By starting with a single video series, you’ve now expanded to podcasts, blog posts, eBooks, and social media content. All of a sudden, you’ve unlocked new platforms, reached new audiences, and maximized the impact of your content. I’ve done this myself, generating months of content from a single event like a summit. From announcing the speakers to sharing the event itself, the content keeps flowing for months afterward. So, that’s the second lesson I’ll be sharing with the students: content repurposing. Figure out the main strategy behind your content, and then use social media to spread it across different platforms. It’s a strategy that works for both companies and individuals, and it’s something I think will be incredibly useful for students. Wish me luck!

In this episode, I’m on my way to give a guest lecture at the Faculty of Economics, and I’m using this time to share my key lesson with you—document, don’t create. I’ve been thinking a lot about how people approach social media, and I realized that instead of constantly trying to create fresh content, it’s much easier and more impactful to document what’s already happening. That’s exactly what I do with this podcast; I document my journey, and it becomes my content. By documenting your journey, you bring your audience along for the ride. It takes the pressure off trying to be creative all the time, and it builds long-term engagement because people want to follow your story. Whether you’re building a personal brand or growing a business, documenting your process gives you an endless source of content while helping you stay authentic and relatable. Transcript: Hello, everybody, and welcome to another episode of Sweet Buzz! I’m pretty excited this morning as I’m driving to the Faculty of Economics where I’ll be giving a lecture. The road isn’t great, so apologies in advance, but I thought it would be fun to share the topic I’m presenting. In fact, I haven’t fully rehearsed it yet, so this is like a trial run with you as my audience! The Faculty of Economics, where I got my bachelor’s degree in eBusiness, invited me to speak to about 50 to 100 students. I’m going to be talking about social media, specifically personal branding and business branding. I saw that other guest speakers talked about things like data and statistics, but I wanted to do something more engaging and relevant to the students. Instead of just talking about business departments like HR or marketing, I’m focusing on how they can become influencers. It’s a hook to grab their attention, but I’ll also apply the same principles to business branding to make it practical for them. My presentation is divided into two main lessons, and I’ll share the first one with you today. It’s something I’ve been thinking about for a while as I see how people behave on social media. Here’s the main idea: instead of constantly trying to create new content, document your journey. That’s right—document, don’t create. As a business owner, this podcast is an example of how I’m documenting my journey. I’m telling you that I’m about to give a lecture at the Faculty of Economics, and that’s content! Documenting your journey makes content creation much easier because you’re simply sharing what’s happening in your life or business. Too many people struggle to come up with creative content consistently. They feel like they need a high-production team, fancy cameras, and complex ideas. But documenting your journey doesn’t need all that. It’s natural, raw, and engaging. When you take people on your journey, they want to follow along and see what happens next. And unlike a typical social media post that disappears in a day or two, documenting a journey keeps people coming back to see how the story unfolds. It gives you long-term content that can build an engaged audience over time. That’s how I approach all of my content—from podcasts to books to summits. I document the things I’m already doing in my business, and it takes the pressure off having to constantly invent new ideas. For instance, Sweet Leads documents everything that worked in our B2B appointment-setting service, and my Financial Freedom book is essentially a decade-long journey from skill development to financial independence. Whether you want to become an influencer or build your brand, documenting your journey gives you both content and purpose. So, that’s lesson number one: document, don’t create. It applies to personal branding, business branding, and everything in between. Start documenting what’s happening in your life or company, and you’ll be surprised at how much easier social media content becomes. Trust me, you’ll thank me later!