LTM 111: To be or not to be… on Temu feat. Marius Eckel

Temu is on everyone's lips: aggressive advertising, rapid
expansion, low prices. But is that reason enough to become active
there as a brand? In this episode, Ingrid and Valerie talk to
Marius Eckel, Head of E-Commerce & Marketplaces at Selva
Technik, about his decision not to use Temu for the time being –
even though he is otherwise very open to new platforms. They
discuss Temu's current strengths, such as reach, speed, and good
terms, but also operational hurdles and price and platform
conflicts arising from a Temu listing. Marius explains why he is
not writing off Temu, but will continue to evaluate it regularly.


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Chapters:


02:56 Meet Marius Eckel: E-commerce Insights


06:08 Marketplace Strategies and Challenges


08:57 Exploring Temu: Initial Impressions


18:03 Navigating Multiple Marketplaces


21:12 The Impact of New Market Players


24:02 Brand Safety and Market Perception


27:54 Challenges of Selling on Emerging Platforms


30:33 Evaluating Market Trends and Brand Positioning


35:51 The Impact of Global Trade Dynamics