LTM 110: How to build a successful B2C Marketplace

How do you build a successful marketplace? For this episode,
Ingrid and Valerie have switched perspectives and brought Pinki
Choudhury, a true master of marketplace development, to the
microphone. As the strategic mind behind successful marketplace
launches such as Tesco, Kingfisher, and Castorama, Pinki knows
exactly what she's talking about. She presents her “Super Eight”
-  the most important points for a marketplace that pays off
- for everyone involved. This episode offers exciting insights
into the mind of an experienced marketplace builder and is also a
lesson in clear strategy -  not only for retailers with
marketplace ambitions.


Note from sponsor Taxdoo:


Why are less than one percent of tax consulting firms prepared to
work with marketplace retailers? Why don't they understand their
business? And how can retailers find an experienced tax expert
for their marketplace business who truly deserves this title?
Roger Grothmann, founder of Taxdoo and former tax auditor,
reveals what goes wrong behind the scenes in a very insightful
interview, shares his critical insights, and provides valuable
practical tips. You can find the entire interview here:
https://marketplace-universe.com/interview-what-makes-a-good-tax-advisor-for-marketplace-sellers/


 


Chapters:


00:00 Introduction to Marketplace Dynamics


02:45 Understanding Marketplace Success Factors


09:10 Key Ingredients for Building a Marketplace


24:46 Navigating the Challenges of Fashion Marketplaces


33:06 Balancing First Party and Third Party Relationships