Stand the F*ck out - How to Balance Brand and Performance Marketing | Louis Grenier

Marketing often seems like the wild west of data & analytics.
Made up Key figures, vendor-provided promises of quick and easy
sales. But how do we really create a distinction? And why is
marketing even important? In this week’s episode your host
Christian Krug interviews Louis Grenier, freelance marketing
coach and consultant. Author of the book – Stand the f*ck out.


A great product might be a good start for a new business. But if
no one has ever heard of you and your shiny new thing, people
probably won’t come and buy from you.


This is where a great marketing story begins.





Unfortunately, there are several things that can go wrong here.
From an unclear offer to an unknown buying group or a vague
branding. Things can terribly influence your performance in the
market. Platforms like google or meta now offer to help you and
by just inserting some dollars to their tools your product will
sell itself. Well if something sounds too good to be true, most
of the time it is.





While there is nothing wrong with putting ads online and
performance marketing itself, it also is only one half of the
truth. If people know you, then it becomes more likely that they
buy from you than your unknown competitors.


A huge part of that is defining your Unique selling point. The
one meaningful thing that sets you apart from all the others out
there. It doesn’t need to be something groundbreaking. It can be
unbundling a wrapped process or putting something new to an
established product or service. Like a nice can with a skull
around water.


As people tend not to buy thing with rational decision making.
This means that marketing is even more important. Which feelings
does your brand give them? Do you help them to present themselves
in special way?





If you can answer those questions – you already made the most
important steps into establishing your brand.


From then on you can take the next steps.











Profiles:





Louis at LinkedIn: https://www.linkedin.com/in/louisgrenier/





Find Louis’ Book: https://www.stfo.io/





Christian at LinkedIn:
https://www.linkedin.com/in/christian-krug/





Unf*ck Your Data at Linkedin:
https://www.linkedin.com/company/unfck-your-data





Book recommendation:





Siobhan book recommendation: How brands grow – Byron Sharp





The “UYD” bookshelf at Melena’s store:
https://gunzenhausen.buchhandlung.de/unfuckyourdata








Where to find UN#CK YOUR DATA:





Podcast at Spotify:
https://open.spotify.com/show/6Ow7ySMbgnir27etMYkpxT?si=dc0fd2b3c6454bfa





Podcast at iTunes:
https://podcasts.apple.com/de/podcast/unf-ck-your-data/id1673832019





Podcast at Deezer: https://deezer.page.link/FnT5kRSjf2k54iib6





UYD at Youtube: https://www.youtube.com/@unfckyourdata





Contact:





E-Mail: christian@uyd-podcast.com





Timestamps:





00:00 The Importance of Branding and Marketing


03:26 Understanding Marketing: The Wild West of Data


10:55 The Balance Between Brand and Performance Marketing


15:46 Building Lasting Brands vs. Short-Term Gains


20:51 Foundations of Effective Marketing


27:40 Irrational Consumer Behavior and Market Differentiation


30:45 The Power of Packaging in Marketing


31:14 Understanding Irrational Consumer Behavior


32:29 The Fear of Losing Control in Decision Making


35:12 Navigating B2B Marketing Challenges


38:16 Perceived Risk in Purchasing Decisions


40:50 The Role of Pricing in Marketing


42:31 The Importance of Understanding Data


44:01 Trusting Your Gut in Marketing Decisions


46:56 Balancing Data and Intuition


51:20 Learning from Past Mistakes in Marketing