LTM 107: Malte’s Insights from Luxembourg - An Amazon update from Haul to BuyForMe

In this episode, Valerie und Ingrid sit down once again with
Amazon expert Malte Karstan, fresh from his visit to Amazon’s
European HQ in Luxembourg. From low-price strategies to
cutting-edge AI features - Amazon is navigating competitive
pressure from Temu, TikTok Shop & Co. with new tools and
tactics. Together, they explore:


Is Amazon Haul a tactical move or a long-term play? Is Amazon on
its way to a super app - with features like Rufus, the AI-based
personal shopping assistant combined with BuyForMe and the
shopping experience beyond its own platform? What are Amazon's
interests in making its purchase offer for TikTok in the US? And
what does it all mean for sellers?


Note from the sponsor Channable:


Do you know the e-commerce solution provider Channable? Channable
offers a solution that can map trade on more than 2,500 platforms
- including marketplaces, of course. Products can be managed,
promoted, sold and analyzed across channels and teams. This means
that the marketplace team, the e-commerce team, the social media
team, performance marketing, all work with the same software. The
solution focuses on automation. In addition, integrations are
available for common shop systems such as Shopify, WooCommerce or
Lightspeed. Find out more at https://www.channable.com/





Chapters


00:00 Introduction to the Amazon Update


05:04 Insights from Amazon's European Headquarters


07:25 Amazon's Corporate Atmosphere and Leadership Changes


10:53 FBA Fees and Competitive Strategies


15:03 Amazon's Low-Cost Strategy and Market Positioning


20:22 Amazon's Evolving Strategies


27:17 AI Innovations and the BuyForMe Feature


29:30 Amazon's Competitive Landscape and TikTok


32:53 Navigating Trade Challenges and International Expansion