Episode 6 (EN): BusinessShift – Greenwashing
Where Does Marketing End – and Where Does Consumer Deception Begin?
21 Minuten
Podcast
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Der Podcast für Entscheider:innen und Führungskräfte, die sich mit dem Thema Nachhaltigkeit nachhaltig beschäftigen.
Beschreibung
vor 8 Monaten
We all want to consume more consciously, but many advertising
claims are deliberately misleading. From the “climate-neutral”
shampoo bottle to the “CO₂-free” flight, it’s often unclear whether
actual emissions have been reduced or just expensively offset. With
new EU directives and court rulings, it’s becoming increasingly
difficult for companies to advertise sustainability claims, but
what does that really mean in practice? ****In compliance with AI
regulations, we disclose that the English voices in this podcast
episode were generated using artificial intelligence based on the
original German version.***
claims are deliberately misleading. From the “climate-neutral”
shampoo bottle to the “CO₂-free” flight, it’s often unclear whether
actual emissions have been reduced or just expensively offset. With
new EU directives and court rulings, it’s becoming increasingly
difficult for companies to advertise sustainability claims, but
what does that really mean in practice? ****In compliance with AI
regulations, we disclose that the English voices in this podcast
episode were generated using artificial intelligence based on the
original German version.***
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