LTM 106: Cracking the German Market: Insights for International Brands

For brands looking to sell in Germany, it quickly becomes clear
that this market follows its own rules, surprising even
experienced cross-border sellers – for example, because of the
strong dominance of Amazon. In this episode, Ingrid and Valerie
explore the question of what really drives German buyers, how
they behave in marketplaces, and what that means for brands
planning to enter the market. Dex van Hofwegen, Director of Sales
& Customer Success at Dutch marketplace integrator
ChannelEngine, is also joining us. Dex not only knows what
questions international customers have when entering the German
market, but also shares exciting insights from a cross-border
study on consumer behavior in marketplaces in Europe.


 


Note from the sponsor Kaufland Global
Marketplace:


Do you want to meet Ingrid and Valerie live again? Then come to
the e-Commerce Day of the partner Kaufland Global Marketplace on
April 11th in Cologne! More than inspiring 30 lectures on 3
stages await you, for example from Philip Lahm and Michael Menzel
from Google. Plus more than 100 exhibitors for everything that is
important for the marketplace business and the new format "Speed
Connect". With the exclusive promotion code
MARKETPLACE-ECD-30, you get 30% off your ticket.
So register right away at ecommerceday.de/tickets.


 


Chapters


01:53 Understanding the German Market


06:07 Consumer Behavior Insights


11:56 Marketplace Preferences and Trends


18:05 Challenges for International Brands


29:56 The future role of Temu, Shein and Tiktok Shop in Germany